People want to assist in times of disaster. Offering people ways to help those in need after a disaster has been very successful for businesses. Indeed, such initiatives can safeguard business interests abroad, engage employees, and boost PR. But after a significant disaster, it can be challenging to make a difference. To deploy the most aid to the most victims, disaster response must be coordinated and quick. How can one business truly impact society?
Typhoon Haiyan Relief Fund Global Impact is an illustration of this practice. In the Philippines in November 2013, Typhoon Haiyan affected over 13 million people and caused an estimated 3.4 million to be displaced. Within 24 hours of the storm’s landfall, Global Impact established the Typhoon Haiyan Relief Fund, enabling donors to contribute right away. Additional to:
